Since 2013, I’ve been urging the insurance sector to think more critically about its enthusiasm for personalisation. Those questions are now being raised more broadly, yet as is common when change happens, the sector has moved on. The emerging view is that hyper-personalisation is now what insurers need to be…

The UK insurance sector is grappling with the repercussions of a ban on their main model for pricing retail products. At the heart of the review that lead to the ban was the fairness of those pricing practices. The danger for many insurers is that they see this fairness debate…

How many of us have appeared in a photo that has been posted online? Or spoken to a voice assistant like Alexa or Siri? Or simply spoken over the phone to a company? Most if not all of us will have done so at some point over the last few…

A buzz phrase gaining momentum in the insurance market at the moment is ‘ecospheres of prevention’. It’s about using ‘smart devices’ to monitor for signs of impending loss events, and to then signal that to policyholders. So for policyholders, this means events relating to your health, your house, your car…

The insurance sector is on the cusp of fundamental change. And at the heart of that change is the sector’s use of data, primarily for the underwriting of the risks we present. Consumers are told that this will allow insurers to offer them ever more personalised products and services. There’s…

It’s becoming fashionable amongst insurers to talk of turning themselves into providers of lifestyle services to customers. It’s portrayed as turning insurers’ knowledge of risk into advice to customers on how to avoid losses. And it’s clear that for some insurers, this doesn’t mean the development of loss prevention services…

An influential narrative has emerged within insurance in recent years, centred upon the notion of behavioural fairness. It is a narrative that could determine how insurance evolves over the next decade. The problem is that it is a narrative with significant flaws. I am going to use recent academic research…

The most significant change driving the disruption of insurance at the moment is around the perspective of time. Insurers are moving from annual to daily to per minute information about the risks they’re underwriting. Policies are being designed around ‘micro-moments’. It’s exciting stuff, but it’s also full of ethical implications. …